Valentine’s season is, without a doubt, the most important holiday for the flower industry worldwide. For us at Agrivaldani it is no different. For a few months, we have been working to prepare for this date. Work in the field to have our flowers more beautiful than ever, work in infrastructure to be more efficient and work in our team to be more competitive. We love to grow and we love to see how our clients enjoy and appreciate our efforts, reflected in an exceptional service and product.

Our field is part of our essence; our flowers and the care that our artisans give them daily is one of the most important things. Like each variety we grow, we take care of every detail, whether it is with our roses or our diversified products such as fillers, foliage and summer flowers.

Our post-harvest and cooling rooms are double the size today! We have a larger space for our packaging area, an entrance for trucks without losing our cold chain, a better arrangement of selection tables, and much more! We are very excited about this structural growth; it allows us to see the future with optimism and more than anything, with a lot of energy to grow and meet our goals in 2025!

Our human team has not been the exception. We are very proud of each of the members of this group of people that we appreciate so much. Each one of them has put all their energy and effort into being prepared for this season. In the field and post-harvest, the motivation and commitment are optimal; this gives us peace of mind and confidence that our flower, as always, will be beautiful and without problems for our clients. Our commercial team started this year with our Continuous Improvement Program; it gives us the opportunity to grow and absorb knowledge from all members and expand their commercial capabilities. For the entire Agrivaldani family, this new stage of growth does not end this February; it is just the beginning of this path that we decide will be the most fruitful!

This is a short summary of some efforts we have made for this Valentine’s Day. We have much more to tell you and we prefer to do it with our products, more important than anything, with first-class products and service, a characteristic that has marked us in recent years, and we are sure, it will accompany us for a long time to come!

Happy Valentine’s Day from your entire Agrivaldani family!